Largest Nutrition Site Run by Registered Dietitians Steps Up to USDA's MyPyramid Corporate Challenge

Released on September 3, 2008

(Bellingham, WA) - has partnered with the United States Department of Agriculture to help get MyPyramid's critical nutrition guidelines into the hands of those who need it most - the mothers who are often the grocery shoppers, chefs, and nutritional planners for their entire families.

As part of the "Partnering with MyPyramid: Corporate Challenge", will add four new initiatives specifically designed to target these nutritional gatekeepers, starting with a mom-friendly shopping guide planned for September release.

"We're thrilled that has joined the 'Partnering with MyPyramid: Corporate Challenge,' becoming part of a 3-pronged movement where government, industry, and education are taking aim at transforming the way America eats," said Dr. Brian Wansink, Executive Director for USDA's Center for Nutrition Policy and Promotion.

"The purpose of the 'Partnering with MyPyramid: Corporate Challenge' is to equip consumers with the information that they need to make smart decisions about eating more healthfully and being more physically active, so plays an important part in bringing that vision to reality."

With over 3.5 million readers in 2007 - 80% of them American women aged 26 to 55 -- is already an established resource for moms looking for creative ways to improve their families' nutrition and health. The "Partnering with MyPyramid: Corporate Challenge" initiatives will add even more resources to help families make healthy eating decisions based on the USDA's MyPyramid guidelines.

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