Date: Mar 3, 2011

Google Update Devastates

Spring is coming and the days ahead are supposed to get brighter. But this has been a dark week at Since Feb 24, 2011, we lost 40 to 50% of our Google traffic. It seems Google’s latest attempt to reduce rankings for low quality sites in their search listings has not only reduced rankings for intended low quality sites, but became a casualty. has been publishing health and nutrition articles since the late 90’s. All contents are produced by in-house registered dietitians.  Content - from features, recipe development, interactive tools/calculators, audio podcasts, to video podcasts - are all produced by an in-house editorial team of 6 staff members. None of our content is copied or stolen from others. Indeed, one of our series No More Packaged Foods has been nominated and became a finalist of a journalistic award in 2010.

HealthCastle readers always share our contents with others.  That's how we have gained 15k fans on Facebook in a year .  In fact, our hamburger article has received over 12k Stumbles from StumbleUpon users. Low-quality sites simply cannot accomplish that.

In addition, our founder Gloria and and I are often invited by conferences to share the HealthCastle brand success story.  I was nominated by Google to be a keynote speaker at AdTech conference held in San Francisco in 2009 as we are a Featured Google Adsense Health Publisher. Gloria was invited by the American Dietetic Association to speak at their annual conference held in Boston in 2010.

I have read Matt Cutts mention that Google is looking to penalize web sites that copy content from others. We have never copied any content and every article that we publish is written by our own Registered Dietitians. Indeed, it's the other way round. Our content is often scrapped minutes after we publish it. We have worked with data centers to shut down at least 5 scraper sites that scraped our ENTIRE site! Because of that, we have even taken a step to stamp our signature at the beginning of every article in the hopes that users and search engines will more easily be able to identify out that we are indeed the original content creator.

We are proud of what we publish here. One of the personal joys for me of working at is to build a successful brand but, knowing that our entire team is truly able to help others with our high quality health and nutrition information is also just as important to me. I can only hope that Google willreview our situation.


Ian Lee, MSc.
Director of Marketing & Advertising

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