Ian Lee is a marketing specialist who loves working with businesses to help them grow and increase their revenues. As Director of Marketing & Advertising for HealthCastle.com, the largest online nutrition community run by registered dietitians, Ian manages the strategic and tactical marketing plans for the company and brand – from planning and development through to implementation. Working directly with ad agencies and networks, Ian develops unique marketing opportunities for advertisers that allow him to continuously expand the HealthCastle.com advertising sales program.
Ian has consulted as a Business Analyst where he was responsible for ROI analysis and played a key role in strategic business development. Prior to that, he worked as an Internet Marketing Strategist for a publicly-traded nutritional company where he oversaw all online marketing initiatives. In addition to launching the company’s affiliate program, Ian managed the company’s search engine marketing, business development, and corporate marketing initiatives.
No stranger to technology or business, Ian successfully started his web development company in 1996 and began managing websites and e-commerce initiatives for small businesses in between classes during graduate school. In addition to small businesses, Ian has worked for large clients, including the Canadian Federal Government.
Ian earned his Bachelor and Master of Science degrees from the University of British Columbia.