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The New Natural 7-Up - What's the deal?

Written by
last updated: May 2006

7 Up new natural soft drinksA few readers wrote to us about the new 7-Up ad. The ad boasted that the new "crisp and refreshing" 7-Up now contains 100 percent natural ingredients and has been stripped of all artificial ingredients.

7 Up - "Now 100% Natural"

By removing calcium disodium EDTA (a flavor preservative), the new lemon-lime 7-Up is replaced with "natural flavors". We can find five ingredients on its ingredient list: filtered carbonated water, high fructose corn syrup, natural citric acid, natural flavors and natural potassium citrate.

Is "Natural" better?

Possibly. But will you pour 15 tsp of natural sugar in your bottled water?

It is disappointing to find that the new 7-Up still contains 240 kcal per bottle. In the end, the new 7-Up is still a soft drink. In other words, it is still a bottle of sweetened water. The dietary guidelines recommend that we limit added sugars to about 8 tsp a day for an average 2000-calorie diet. One 20 oz bottle of the new 7-Up contains more than 15 tsp!

7 Up new natural soft drinksNatural Thirst Quenchers:

  • Calorie-free bottled water
  • For a real crisp and refreshing lemon-lime drink, squeeze some real lemon and lime juice in plain water
  • Real fruit juice
  • Low fat (1%) or skim milk


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